Business Development Manager

Business Development Managers are responsible for the development of a business or a company’s customer base. Business Development Managers are responsible for strengthening the company’s market presence, managing social media outlets, following up on lead generation, and coordinating public relations and marketing projects. Salaries are usually based on commission or performance based.

Key Skills

• Leverage and build relationships
• Consultive selling
• Customer Service
• Communication
• Organization
• Writing

How to become a Business Development Manager

• Earn a Bachelor’s degree in Marketing

Most Common Majors

• Business
• Marketing
• Communications
• Psychology

Salary

Low: $28,000

Median: $48,000

High: $82,000+

Reference: Zippia.com

Digital Marketing Specialist

Digital Marketing Specialists are in demand and play an important role in promoting products and services to buyers or consumers via the internet. Digital Marketers must have a deep and comprehensive knowledge of marketing and have an awareness of the available internet technologies, consumer requirements, etc. They must also be aware of the needs of the companies and consumers.

Key Skills

• Data analytics
• Email campaigns
• Content creation and maintenance
• Customer relationship management

How to become a Digital Marketing Specialist

• Earn a Bachelor’s degree in Marketing

Most Common Majors

• Business
• Marketing
• Communications

Salary

Low: $39,000

Median: $53,000

High: $71,000

Reference: Zippia.com

Market Research Analyst

Market Research Analysts are responsible for analyzing a company’s business and marketing strategies, market share, and creating the plan to sell products and services. This role involves researching competitors that sell similar or the same product and researching various consumers behaviors and preferences.

Key Skills

• Strategic business research and analysis
• Develop business plans and market research
• Develop research projects for specific issues
• Conduct data analysis
• MS PowerPoint
• Utilize statistical software such as Tableau, Excel, Access, etc.

How to become a Market Research Analyst

• Earn a Bachelor’s degree in Marketing

Most Common Majors

• Business
• Marketing
• Economics
• Finance

Salary

Low: $37,000

Median: $53,000

High: $77,000

Reference: Zippia.com

Media Coordinator

Media Coordinators plan and implement targeted communications and advertising. They research, write, proofread, and edit all content for broadcast, print, and online distribution channels. Media Coordinators are responsible for the execution of marketing and advertising campaigns for broadcast, digital, and media outlets.

Key Skills

• Utilizing social media channels
• Content creation
• Video production and editing
• Communication
• Writing Skills

How to become a Media Coordinator

• Earn a Bachelor’s degree in Marketing

Most Common Majors

• Communications
• Business
• Marketing
• Journalism

Salary

Low: $36,000

Median: $46,000

High: $59,000

Reference: Zippia.com

Sales / Marketing

A salesperson is in charge of ensuring products, goods, or services of the company get sold to customers. A salesperson can lead a business strategic marketing team, manage issues, develop qualified leads and new account opportunities, manage social media accounts, maintain accounting, marketing, and communication, and provide reports to upper management. Salaries are usually based on commission or performance based.

Key Skills

• Develop relationships with customers
• Customer service
• Goal oriented
• Product knowledge
• Communication
• Business development

How to become a Sales/Marketing

• Earn a Bachelor’s degree in Marketing

Most Common Majors

• Business
• Marketing
• Communications
• Management

Salary

Low: $31,000

Median: $54,000

High: $94,000+

Reference: Zippia.com