We Understand The HBCU and MSI (Minority Serving Institutions) Market
FocusQuest’s market research practices and methodologies reveal market dynamics and pathways to attract and retain high-quality students to your programs. We continuously hone our digital marketing campaigns to ensure that the highest-quality students are contacted, connected and admitted.

We Offer Exclusivity by Program – Fully Integrating The Services Approach
Exclusivity by program means that we represent one program of its kind, rather than multiple competing programs: a policy which ensures a singular focus on understanding the program’s audience and their needs, the employment landscape and job qualifications. This translates into customized marketing materials, messaging and campaign strategies for each audience.

We Specialize in Response Management Digital Marketing
FocusQuest is a team of marketing experts with years of experience in digital marketing, specializing in online undergraduate and graduate programs in higher education. We excel at understanding the “DNA” of HBCU and MSI (Minority Serving Institutions) programs and highlighting the HBCU experience as a differentiator. So, every aspect of the virtual learning experience is taken into consideration. This approach requires a very close collaboration with program faculty, administration and admission services personnel.

We Are Data-Driven With Strong Analytic Capability
As programs and enrollments grow, performance analytics are critically important. Creating the right set of performance metrics and data analytics with accompanying dashboards that provide accurate, real-time statuses of program progress is essential to program growth. FocusQuest can assist with the implementation of data visualization tools and/or provide the dashboards and analytic services to convert data into actionable insights.

We provide a Full-Service Revenue-Share Model
This facilitates collaborative engagement and our number one objective: maximizing enrollments for our HBCU clients. FocusQuest offers a full-service approach providing optimal engagement with students from enrollment through graduation, consulting with the university as collaborative partners by providing infrastructure support and marketing resources to differentiate each program offered by your institution.

By partnering with FocusQuest, your institution shares in the tuition revenue for all new students that enroll in the contracted programs. Fees for this model can either be a percentage of tuition costs or a fixed price per enrollment. Our university/partner fee structure is simple, straightforward and all-inclusive. With our Fee-for-Services Model, we also offer “à la carte services” to match your current business needs. From market research to scaled marketing to HBCU and MSI student support services, we provide targeted services to blend with your established processes. Through a discovery process that includes scoping your program and the all-important faculty/staff coaching on transitioning in-class learning to the virtual space, we will work with you to create a feasible budgets.