Across the United States students, parents, family, faculty, fans, and alumni celebrate College Colors Day every year on the Friday before Labor Day. This year, it takes place on September 2. By rocking your college colors and apparel, you show spirit and school pride.
HISTORY OF COLLEGE COLORS DAY
School colors are more than just accessories when it comes to universities. They are an extension of a school’s identity and for many people to their own identity or symbol of pride. Many schools choose their colors with a significant amount of care. Whether you were in the creative arts, sports, or financing, it’s likely you have a special connection to your school’s colors.
Founded by the College Licensing Company in 2004, College Colors Day, fans get to rep the apparel of their favorite college or university throughout the day. Who is the CLC you might ask? They are the licensing division for over 200 colleges in the United States. Famous for developing brand licensing and building the massive fan-base behind the University of Alabama with Bear Bryant in 1981, the CLC is largely responsible for providing the college branded merchandise we value so much today. From Boston College to Stanford University you can thank them for your koozies, your jerseys, and your branded hats because it’s likely they licensed them!
Over the last few years, the CLC has seen a huge increase in sales, more than expected from the influx of students getting degrees. Recently we’ve even seen celebrities sporting the attire of a university they most-certainly never attended. This shows that there is a nostalgic factor associated with fashion that goes even beyond personal attachments. College apparel has gone from an elitist group of exclusively students and alumni to a badge of honor to a place you are loyal to. Which is largely the point of the holiday, finding pride in your “home” and a community in loyalty.
COLLEGE COLORS DAY ACTIVITIES
So, whether you’re still in school or those college days are long behind you, just for today — put on those old college t-shirts or watch your favorite college football game. True colors and spirit run deep.