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Marketing

Marketing

Business Development Manager

Business Development Managers are responsible for the development of a business or a company’s customer base. Business Development Managers are responsible for strengthening the company’s market presence, managing social media outlets, following up on lead generation, and coordinating public relations and marketing projects. Salaries are usually based on commission or performance based.

Key Skills

  • Leverage and build relationships
  • Consultive selling
  • Customer Service
  • Communication
  • Organization
  • Writing

How to become a Business Development Manager

  • Earn a Bachelor’s degree in Marketing

 

Eager to pursue a thrilling career in Business Development Manager? Find your path and explore the exciting opportunities in this dynamic field at https://www.focusquest.com/start-your-quest

Most Common Majors

  • Business
  • Marketing
  • Communications
  • Psychology

Salary

Low: $28,000

Median: $48,000

High: $82,000+

Reference: Zippia.com

Digital Marketing Specialist

Digital Marketing Specialists are in demand and play an important role in promoting products and services to buyers or consumers via the internet. Digital Marketers must have a deep and comprehensive knowledge of marketing and have an awareness of the available internet technologies, consumer requirements, etc. They must also be aware of the needs of the companies and consumers.

Key Skills

  • Data analytics
  • Email campaigns
  • Content creation and maintenance
  • Customer relationship management

How to become a Digital Marketing Specialist

  • Earn a Bachelor’s degree in Marketing

 

Eager to pursue a thrilling career in Digital Marketer? Find your path and explore the exciting opportunities in this dynamic field at https://www.focusquest.com/start-your-quest

 

Most Common Majors

  • Business
  • Marketing
  • Communications

Salary

Low: $39,000

Median: $53,000

High: $71,000

Reference: Zippia.com

Market Research Analyst

Market Research Analysts are responsible for analyzing a company’s business and marketing strategies, market share, and creating the plan to sell products and services. This role involves researching competitors that sell similar or the same product and researching various consumers behaviors and preferences.

Key Skills

  • Strategic business research and analysis
  • Develop business plans and market research
  • Develop research projects for specific issues
  • Conduct data analysis
  • MS PowerPoint
  • Utilize statistical software such as Tableau, Excel, Access, etc.

How to become a Market Research Analyst

  • Earn a Bachelor’s degree in Marketing

 

Eager to pursue a thrilling career in Market Research Analyst? Find your path and explore the exciting opportunities in this dynamic field at https://www.focusquest.com/start-your-quest

 

Most Common Majors

  • Business
  • Marketing
  • Economics
  • Finance

Salary

Low: $37,000

Median: $53,000

High: $77,000

Reference: Zippia.com

Media Coordinator

Media Coordinators plan and implement targeted communications and advertising. They research, write, proofread, and edit all content for broadcast, print, and online distribution channels. Media Coordinators are responsible for the execution of marketing and advertising campaigns for broadcast, digital, and media outlets.

Key Skills

  • Utilizing social media channels
  • Content creation
  • Video production and editing
  • Communication
  • Writing Skills

How to become a Media Coordinator

  • Earn a Bachelor’s degree in Marketing

 

Eager to pursue a thrilling career in Media Coordinator? Find your path and explore the exciting opportunities in this dynamic field at https://www.focusquest.com/start-your-quest

 

Most Common Majors

  • Communications
  • Business
  • Marketing
  • Journalism

Salary

Low: $36,000

Median: $46,000

High: $59,000

Reference: Zippia.com

Sales / Marketing

A salesperson is in charge of ensuring products, goods, or services of the company get sold to customers. A salesperson can lead a business strategic marketing team, manage issues, develop qualified leads and new account opportunities, manage social media accounts, maintain accounting, marketing, and communication, and provide reports to upper management. Salaries are usually based on commission or performance based.

Key Skills

  • Develop relationships with customers
  • Customer service
  • Goal oriented
  • Product knowledge
  • Communication
  • Business development

How to become a Sales/Marketing

  • Earn a Bachelor’s degree in Marketing

 

Eager to pursue a thrilling career in Sales / Marketing? Find your path and explore the exciting opportunities in this dynamic field at https://www.focusquest.com/start-your-quest

 

Most Common Majors

  • Business
  • Marketing
  • Communications
  • Management

Salary

Low: $31,000

Median: $54,000

High: $94,000+

Reference: Zippia.com

By clicking the button below, you'll be able to discover schools that offer this major and that will help you start or boost your career.

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facts

The second week in September, each year, is marked as National HBCU Week. →

The second week in September, each year is marked as National Historically Black Colleges and Universities Week.

The second week in September, each year is marked as National Historically Black Colleges and Universities Week. The week pays tribute to their legacy of promoting equal opportunities for high-quality education. The week includes an annual conference in Washington DC where HBCUs are celebrated and acknowledged. The conference also recognizes select scholars and alumni from the HBCU community.

Categories
facts

The majority of HBCUs were founded as private institutions until 1890 (Second Land-Grant Act). →

The majority of HBCUs were founded as private institutions until 1890 when the passage of the second Land-Grant Act required states to open their land-grant institutions to black students

The majority of HBCUs were founded as private institutions until 1890 when the passage of the second Land-Grant Act required states to open their land-grant institutions to black students or allocate funding to black institutions that could serve as alternatives to white institutions. This resulted in 16 new HBCUs open only to people of color, most of them public institutions. The federal government’s Freedmen’s Bureau, black churches, and the American Missionary Association founded many of the additional institutions that would later become HBCUs.

Categories
facts

When the Morrill Land-Grant Act was passed (1862) only Alcorn State University in Mississippi was open to African-Americans.

When the Morrill Land- Grant Act was passed (1862) only Alcorn State University in Mississippi was open to African-Americans and designated as a black land-grant college.

When the U.S. Congress passed the Morrill Land- Grant Act in 1862 giving federal land to states for the purpose of opening colleges and universities to educate farmers, scientists, and teachers, only Alcorn State University in Mississippi was open to African-Americans and designated as a black land-grant college.

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For Students

HBCUs: 3 Reasons Why You Should Choose One


HBCUs: 3 Reasons why you should choose one

Historically Black Colleges and Universities (HBCUs) consistently outperform non-HBCUs in student experienceaffordability, and after college preparedness for Black students.

Student Experience

HBCUs provide students something they can’t get anywhere else — a diverse & inclusive community of scholarship that celebrates the richness of the entire American experience.

The 180+ years of success by HBCUs is driven by a visceral promise of support to all students. HBCUs offer a safe and nurturing environment for everyone — Black, White, Asian, Latinx — the wealthy, the less advantaged — and all in between.

Affordability
Lower cost and less debt. According to the UNCF Fact Sheet, the average cost of attending an HBCU is 27% less than a comparable predominantly white institution (PWI).

After College Preparedness
Studies show that Black HBCU graduates are generally better prepared for life beyond college and more engaged at work than non-HBCU graduates.

Additionally, Black HBCU grads are more likely to be thriving in purpose and financial well-being than non-HBCU students. Black colleges continue to outperform non-HBCUs in graduating successful Black professionals in a number of fields including science, technology, engineering, and mathematics.

hcbus students graduation

Source: shorturl.at/hnrKM

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career-center

Accounting

Accountant

An accountant refers to a professional who performs accounting functions such as account analysis, auditing, or financial statement analysis. Accountants work with accounting firms or internal account departments with large companies. They may also set up their own, individual practices. After meeting state-specific educational and testing requirements, these professionals are certified by national professional associations.

How to become an Accountant

  • Earn a Bachelor’s degree or Master’s Degrees in Accounting

 

Looking to dive into the world of Accountant? Uncover endless possibilities and explore this dynamic industry at https://www.focusquest.com/start-your-quest

 

Most Common Majors

  • Business
  • Accounting
  • Finance
  • Economics

 

Licenses

Every accountant filing a report with the Securities and Exchange Commission (SEC) is required by law to be a Certified Public Accountant (CPA). CPAs are licensed by their state’s Board of Accountancy. Almost all states require CPA candidates to complete 150 semester hours of college coursework to be certified, which is 30 hours more than the usual 4-year bachelor’s degree. Many schools offer a 5-year combined bachelor’s and master’s degree to meet the 150-hour requirement, but a master’s degree is not required.

All states use the four-part Uniform CPA Examination from the American Institute of Certified Public Accountants (AICPA). Candidates do not have to pass all four parts at once, but most states require that they pass all four parts within 18 months of passing their first part.

All states require CPAs to take continuing education classes to keep their license.

Top 5 Best Certifications

  • Certified Public Accountant (CPA) issued by AICPA
  • Certified Management Accountant (CMA) issued by IMA
  • Certified Resume Specialist: Accounting and Finance (CRS+AF) issued by CDI
  • International Accredited Business Accountant (IABA) issued by ACAT
  • Chartered Certified Accountant (ACCA) issued by ACCA

Salary

Low: $40,000

Median: $52,000

High: $69,000

Certified Public Accountant

A certified public accountant, or CPA for short, offers his/her or her services to companies or individuals in preparing forms for tax returns and financial statement documents. CPAs oversee audits, keep track of clients’ financial records, and contribute to budgeting processes.

Knowing how to develop and implement bookkeeping policies and being familiar with local and federal laws and regulations of taxing procedures is a must, as this is what poses the challenge for people hiring CPAs. CPAs generally have basic computer skills and use accounting software to make the most of their time and resources.

In order to become a CPA, you need to have a BA in Accounting, Finance, Business Administration, or a related field. As implied in the name, you need to obtain a certification to fill the role, and this is usually preceded by years of experience in the field as a public accountant.

How to become a Certified Public Accountant

  • Earn a Bachelor’s degree or Master’s Degrees in Accounting
  • Experience as a Staff Accountant

 

Looking to dive into the world of Certified Public Accountant? Uncover endless possibilities and explore this dynamic industry at https://www.focusquest.com/start-your-quest

Most Common Majors

  • Accounting
  • Business
  • Finance
  • Economics

Top 5 Best Certifications

  • Certified Public Accountants (CPA) issued by AICPA
  • Certified Management Account (CMA) issued by IMA
  • Chartered Global Management Accountant (CGMA)
  • Certified Resume Specialist: Accounting and Finance (CRS+AF) issued by CGMA
  • International Accredited Business Accountant (IABA) issued by ACAT

Top Employers

  • Deloitte
  • Price Waterhouse Cooper
  • Ernst & Young
  • Grant Thornton
  • KPMG LLP

Salary

Low: $49,000

Median: $70,000

High: $100,000

Reference Zippia

Chief Financial Officer

A CFO is a senior executive responsible for managing the financial actions of a company. The CFO's duties include tracking cash flow and financial planning as well as analyzing the company's financial strengths and weaknesses and proposing corrective actions. The role of a CFO is like a treasurer or controller because they are responsible for managing the finance and accounting divisions and for ensuring that the company’s financial reports are accurate and completed in a timely manner.

How to become a Chief Financial Officer

  • Earn a Bachelor’s degree or Master’s Degree

 

Looking to dive into the world of Financial? Uncover endless possibilities and explore this dynamic industry at https://www.focusquest.com/start-your-quest

 

Most Common Majors

  • Accounting
  • Business
  • Finance
  • Economics

Top 5 Best Certifications

  • Certified Management Accountant (CMA) issued by IMA
  • Chartered Global Management Accountant (CGMA) issued by CGMA
  • Certified Resume Specialist: Accounting and Finance (CRS+AF) issued by CDI
  • Chartered Certified Accountant (ACCA) issued by ACA
  • Certified in Financial Management issued by IMA

Top Employers

  • Deloitte
  • Price Waterhouse Cooper
  • Ernst & Young
  • Grant Thornton
  • KPMG LLP

Salary

Low: $84,000

Median: $144,000

High: $245,000

Finance Analyst

A financial analyst provides informed guidance to companies or individuals on business investment decisions by analyzing economic trends, current business news, and the company’s overall business strategy.

A financial analyst helps make business or investment decisions for companies based on their knowledge of the industry and assessments of market trends, business news, and the company’s financial position.

Financial analysts can work for financial companies like banks or investment companies, or within businesses. Financial analysts commonly have academic backgrounds in finance, economics, accounting, or statistics.

A financial analyst is often expected to perform the following tasks:

  • Build financial models to perform financial forecasts, predict business scenarios, and provide other data analysis to help make business decisions
  • Study economic and business trends to provide context around business decisions
  • Support budgeting efforts at organizations
  • Compile written reports on financial statuses and recommendations

 

How to become a Finance Analyst

  • Earn a Bachelor’s degree or Master’s Degrees in Accounting

Looking to dive into the world of Finance Analyst? Uncover endless possibilities and explore this dynamic industry at https://www.focusquest.com/start-your-quest

Most Common Majors

  • Business
  • Accounting
  • Finance
  • Economics

Licenses

The Financial Industry Regulatory Authority (FINRA) is the main licensing organization for the securities industry. It requires licenses for many financial analyst positions. Most of the licenses require sponsorship by an employer, so companies do not expect individuals to have these licenses before starting a job.

Certification is often recommended by employers and can improve the chances for advancement. An example is the Chartered Financial Analyst (CFA) certification from the CFA Institute. Financial analysts can become CFA certified if they have a bachelor’s degree, 4 years of qualified work experience, and pass three exams. Financial analysts can also become certified in their field of specialty.

Top 5 Best Certifications

  • Certified Management Account (CMA) issued by IMA
  • Chartered Financial Analyst (CFA) issued by CFA
  • Certified Resume Specialist: Accounting and Finance (CRS+AF) issued by CDI
  • Project Management Professional (PMP) issued by PMI
  • Chartered Certified Accountant (ACCA) issued by ACCA

Salary

Low: $53,000

Median: $78,000

High: $114,000

Forensic Accountant

Forensic accountants assess financial data to determine where missing money has gone and how it can be recovered. As the forensic accountant, you are expected to draw up a report based on your analysis, which will serve as evidence, and present your findings, in court, as an expert witness. Your responsibility as a forensic accountant is to use your investigative skills and accounting knowledge to prevent, detect, and prosecute financial felonies. Your role may also be extended to providing consultation services to companies that handle large amounts of money.

How to become a Forensic Accountant

  • Earn a Bachelor’s degree or Master’s Degrees in Accounting

 

Looking to dive into the world of Forensic Accountant? Uncover endless possibilities and explore this dynamic industry at https://www.focusquest.com/start-your-quest

 

Most Common Majors

  • Accounting
  • Business
  • Finance
  • Economics

Licenses

N/A

Top 5 Best Certifications

N/A

Salary

Low: $45,000

Median: $70,000

High: $110,000

By clicking the button below, you'll be able to discover schools that offer this major and that will help you start or boost your career.

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For School For Students News Partners

Southwest Airlines Partners with Texas to Recruit Future Black Pilots


Southwest Airlines Partners with Texas HBCU to Recruit Future Black Pilots

“We do want to have a diverse workgroup. We want to represent not only the customers but the communities we fly to,” Southwest said.

HOUSTON — Ever since he can remember, Anthony Pumphrey Junior has wanted to be a pilot.

“I blame my dad for this one. I think I made that decision when I was two weeks old. My dad worked for the airlines. The story goes, they threw me in an airplane and I never wanted to get back out since,” he said.

Pumphrey flew his first plane at age 8 and now has his commercial pilot’s license as a college freshman at Texas Southern University. “For me, a lot of times, even today, I look out that window and look down and I’m like ‘whoa,’” he added.

Anthony is just the kind of student that Southwest Airlines wants to keep track of. The Dallas-based airline recently announced a partnership with TSU to create a pipeline for new pilots.

In school, students will earn a bachelor’s degree, in addition to a pilot’s certificate. Then, after working for smaller airlines, those future TSU graduates can apply at Southwest. Along the way, they are mentored by Southwest pilots. “There are nine HBCUs with aviation programs. Only three of them own their airplanes. Texas Southern University owns our own airplanes,” said Dr. Terence Fontaine, the director of aviation at TSU.

Pilot's certificate

But why Texas Southern? It is an HBCU – a historically Black college or university – and like every airline, Southwest is trying to diversify its pilot ranks. “Well, we know we have work to do and need to do and really and truly want to do from a pilot perspective,” said Lee Kinnebrew, Southwest’s vice president of flight operations. “We do want to have a diverse workgroup. We want to represent not only the customers but the communities we fly to.”

Diversifying the flight deck is not just something Southwest is doing. The majority of all commercial airline pilots today are white men. They make up more than 90-percent of those in this field. Black pilots are scarce and only account for two and a half percent of commercial pilots. Even more rare are minority women.

Katherine Cabrera, a TSU junior, wants to apply for a new pilot recruitment program that Southwest Airlines launched at the historically Black universities. “Nobody in my family flies so it was kind of a shock to them. My mom tells me “I never thought you’d consider being a pilot” but for me, it was a natural curiosity. I was always curious about space and aircraft and – because it was just so amazing to me,” said Katherine Cabrera, a TSU junior. She is among the students applying to join the Southwest program at TSU.

Last year, United Airlines started a similar initiative with three HBCUs. In February, Delta announced it was doing one, as well. Then in March, Southwest joined TSU.

“One day, one day when I’m with my family, I know it’s going to happen. I’m going to be walking down the concourse of some airport somewhere and I’m going to see one of these TSU students,” said Dr. Fontaine.

Realistically, it could take close to a decade to go from TSU student to Southwest pilot. But it’s a long play for all involved. The airline will need new pilots in the future and graduates will need a place to land. Southwest says between Texas Southern, military retirees and private flight school graduates, the airline anticipates having a pool of 700 potential pilots in the coming years.

Source: shorturl.at/guAJ4

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